The Lebanese hit-maker Adam is stepping up his pop game lately. For the first time, I see him take his music career seriously and invest in a decent music video that has a story. For years, we have known him and his voice has graced so many TV shows because of his unmatched capability to manipulate it to convey the exact combination of emotions. For a Lebanese pop artist, he will well-known and well-liked in Egypt which is not something you see every day.
This is Adam like we have never seen before, it’s like he gave the director full access to a star whose voice we have come to appreciate. And we ended up with a good product and a star who is now commercially viable. This was possible because Ahmed Al Monjid (the director) is Adam’s childhood friend. The music video tells a story that’s too familiar to young men in the Middle East. They fall in love easily and break easily over it.
The music video tells that love story and captures Adam’s emotions and his highs and lows. This is a dramatic song that deserves a clear storyboard that brings it to life. Arabica TV has done many great things to Arab artists by taking them under the company’s banner and helping them get in front of more eyeballs. Adam deserves to be in more places because that voice of his is mighty and very few pop stars can hold candle to his talent.
Adam – Sa3ade Mwa2ate New Clip | ادم – سعادة موقتة كليب